When 1988 began, this guy Bruce Willis was a popular enough TV star, known for his years on Moonlighting, but his two ventures into film were a pair of alleged comedies that had a negligible impact at the box office. At the same time, action movies had been in a creative black hole, full of invulnerable superman battling hordes of commies and terrorists. So, when Die Hard appeared with an unproven star, there weren’t a lot of expectations for its success. It certainly wasn’t expected to reinvent the entire genre. Well, Merry Christmas in freakin’ July, Hollywood.