I suspect that the Avengers exists as a comic book series because, despite their dominant position in that arena and broad portfolio of characters, only one, Spider-Man, really counts as an A-List superhero to the world beyond the fringes of comic book fandom. The rest of the major league franchises, Batman and Superman, belong to DC Comics.
Recent movies have changed that pecking order, but let’s face it: No one really gave a rat’s ass about Iron Man until Robert Downey, Jr. strapped on the suit and when most people hear “Incredible Hulk,” they think Bill Bixby and Lou Ferrigno before they think of Eric Bana, Edward Norton, or Mark Ruffalo.
Good thing no one told writer/director Joss Whedon. Continue reading