Luke's just not a farmer, Owen. He has too much of his father in him.
Looking back on it from more than 30 years, it’s hard to imagine a time when Star Wars did not permeate our culture. It informs both our popular arts as well as high-level policy debate during the Cold War. It rewrote the rules of summer movies only two years after Jaws wrote them in the first place. This one movie took merchandising from a tidy little sideline to a stratospheric cash cow for Hollywood.
In short, a little movie made for less than $10 million, of which the studio thought so little that they willingly parted with all the ancillary rights that studios normally hang on to until hell freezes over, ended up being the greatest single act of creative destruction in the history of the business since The Jazz Singer. After Star Wars, the artistically ambitious films that were a hallmark of the early-to-mid-seventies were shuffled off to the independent filmmakers, while Hollywood became a factory for blockbusters.
At this juncture, it’s pointless to review this movie like I would a “normal” film, other than to offer my conjecture on why this little movie worked like no other movie before it and few since. And yes, I’m calling it Star Wars, not Episode IV or A New Hope. The movie that hit theaters in 1977 was called Star Wars, so that is the name of the movie.