Back when I was in high school and college, a local TV station (KTLA channel 5, I think) would periodically run all five Planet of the Apes movies in one week. I developed a great deal of affection for this particular franchise, despite the obvious flaws in most of the sequels. In honor of the new box set available this past week, I am launching a special, semi-official theme week that I’m calling Simians in the Springtime.
Even before Star Wars, the Apes movies blazed the trail for shameless marketing and tie-ins. Every thing you could buy with a Star Wars logo on it, action figures, lunch boxes and games, you could buy a similar Apes-related item a decade earlier. I don’t believe that there ever any Planet of the Apes collectable glasses at Taco Bell, but for virtually everything else under the sun, the apes got there first.